Press Release

PCA AIMS TO END CHANNEL CONFLICT

Cambridgeshire, 22nd March 2007.

The Professional Computing Association (PCA) plans to end event conflict in the channel with the launch of IT Channel Events, an online calendar of industry events.

"All too often, channel players and partners find that they are torn between attending different events taking place on the same day, and for many resellers taking time out more than once or twice in the same month can be challenging. Similarly, vendors and distributors may only find out when it's too late that their event conflicts with someone else's. By entering their events on our online event planner they can ensure there is minimum conflict and thus achieve maximum effectiveness" said Keith Warburton, CEO of the PCA. "In accordance with our aims of benefiting the whole channel and marketplace, we are offering this service free to the whole industry."

Listing on IT Channel Events is free. Vendors and distributors wanting to have their event shown should do so via the trade pages on the PCA website at www.pcauk.org. The direct link to the planner is http://www.professionalcomputingassociation.com/index.php

The idea for IT Channel Events came about last year when it was discovered that three reseller organisations, with many members in common, were holding major events within ten days of each other.

Although the PCA itself will endeavour to list all major trade shows on the planner, it is up to individual organisations to ensure their own seminars, roadshows, conferences, training days, golf days, fun days and other events are listed. They may do this simply by submitting a request via the event planner. Submissions will be vetted before the events are listed.

Further information on the Professional Computing Association at www.pcassociation.org or telephone 0845 634 9245.

-ENDS-

For further information please contact: Kerri Chard Senior PR Consultant The PR Room Ltd Tel: 0845 0942901 Kerri.Chard@theprroom.co.uk

PCA Background

Founded in 1993 the PC Association is a not for profit trade association of businesses from all parts of the ICT Industry, including vendors, distributors, system builders, resellers, publishers and finance organisations. Membership has grown year-on-year and is now in excess of 550. Joint turnover of member tops £50 billion.

The Code of Practice

Defines the way PCA members may interact with customers both pre and post-sale. Members who deal in counterfeit products, or knowingly encourage or facilitate the theft of intellectual property on the part of their customers will have their membership revoked.