Press Release
Specialist AV distributor Midwich takes on HANNspree line up to complement its current portfolio.
Hemel Hempstead, England, 24th May 2007
HANNspree has announced today that specialist AV distributor Midwich is to begin selling its TV line up. The new relationship forms part of HANNspree's strategic move to gain more market share in the competitive UK market place, after its sister brand, HANNSG took the UK market by storm by achieving the top 5 spot in its first year, and its prime goal of recruiting new specialist resellers.
HANNspree's extensive TV portfolio sports a variety of new technologies and unique designs for all entry level to high-end requirements, offering a comprehensive range of solutions to fulfill any customer demand. Singled out by leading technology journalists as a company that is 'revolutionising TV design', HANNspree offer its distributors and resellers with products boasting unique market position. HANNspree also manufacturers its own products, with a little help from its parent company, world leading panel manufacturer, HANNStar and as a result is able to react to changes in the market much faster than many of its competitors, making them the ideal partner to help stay one step ahead in today's fast paced consumer electronics market place.
"We are very excited about the new relationship and how it will increase our channel presence", says Martin Kent, UK and Northern Europe Territory Manager, HANNspree. "Within the UK there are very few focused and driven distributors of AV products, Midwich's position as the largest privately owned AV focused distributor in the UK certainly captured our attention. We hope to capitalise on the experience of Midwich to gain new foot holds in the competitive reseller channel."
Midwich was one of the first distributors to take AV products to the IT channel. It now operates in a broad range of sectors, including large and small corporates, education, e-business, leisure, rental staging and home entertainment.
"We work with the biggest consumer electronics vendors in the world but we recognised that we had a gap in our portfolio for a more specialised, niche brand", says Lee Baker, Business Manager for Displays at Midwich. "HANNspree products are unique and different. For this reason, we are sure that they will appeal to our resellers and we are certain that the brand will be a resounding success."
-ENDS-
For further information or to request a review sample, please contact: Juliet Boyles The PR Room Tel: 0845 094 2902 juliet.boyles@theprroom.co.uk
About HANNspree
HANNspree is a leading brand of high-fashion LCD monitors in the European market. Established in June 2003 and headquartered in Taipei, Taiwan, HANNspree is a leading, worldwide manufacturer of LCD solutions, spanning Australia, China, Europe, Hong Kong, Japan, New Zealand, Taiwan and the US. The central manufacturing facilities are located in Taiwan and in China. HANNspree employs more than 800 people as part of its global operation.
European headquarters are based in Germany and the central office sales and marketing organisation from Fremont California. HANNspree also operates from a number of European subsidiaries including UK, Poland, Denmark, France Germany, Italy, Spain and Portugal.
Over the coming months, as part of its extensive expansion programme, HANNspree will open a number of exclusive retail stores throughout Europe, the first to be based in Luxembourg.
HANNspree is committed giving its customers a brand and product range which will set themselves apart from the next person. The product range has been designed so that each and every consumer can create an environment that they can identify with - celebrating their personal style and creativity.
