Press Release

Premiership branding presence for Hannspree

Hannspree adorns five premiership football teams' grounds

Hemel Hempstead, 8th Aug 2011

Hannspree began operation back in 2003. Standing on the shoulders of its parent company, panel display manufacturer - HannStar, Hannspree, designer consumer electronics manufacturer specialising in AV technology, has selected five top premiership teams' grounds on which to have a branding presence throughout the 2011/2012 football season. As part of a marketing campaign to ramp up consumer brand recognition, this year Hannspree will have a presence at a total of 24 high profile football stadiums across Europe.

Upon others the selected UK teams are; Blackburn Rovers, Everton, Sunderland AFC and Newcastle United. Hannspree has signed a deal through agency SPORTFIVE which provides Hannspree with between 4 and 6 minutes of real time logo visibility on the LED perimeter boards.

Hannspree has to date established itself as an individual brand, and is best known for its creative, extraordinary product design. For example, the HANNSsoccer TV, which is the number one seller from the Hannspree concept store in London, was designed for football fans and captures the very essence of the game with a 360 football inspired design. Now, following a swell of new consumer electronic products to the Hannspree portfolio, the company is hoping to attract the mainstream market and establish itself as a prominent household brand through increased presence at mainstream events.

Hannspree has always been dedicated to sponsorship marketing and takes a keen interest in the sporting world in line with its determination to celebrate performance and team work. For the past 3 years Hannspree has been the title sponsor of the World Superbike championships. It is currently the official sponsor of the World Supersport Team of Ten Kate and a key sponsor of the NBA European Tour. As part of its sponsorship agreement with the 02 arena in Hamburg, Germany, this year Hannspree also became the title sponsor of the world famous Motorcross event, the UEM European Freestyle Championship, part of the Night of the Jumps series.

In addition to sports, Hannspree also allocates a generous proportion of its marketing budget to major fashion events. It has been a sponsor of London Fashion week and is a regular sponsor of Mercedez-Benz Fashion Week Berlin. Hannspree products are a celebration of the synergy between the world of high fashion and technology - style and design has always been a major inspiration to the brand, so the events make the perfect platform in which to promote to a key fashion conscious audience.

"For the past 6 years we have embraced our brand's individuality and focused our sponsorship marketing on targeted, niche events," says Lukas Chong, MD, Hannspree Europe. This year we have taken a wider approach and allocated funding for events that have a strong tie with the brand and a more mainstream audience. Fashion and football are recognised globally which has enabled us to, in one move, roll out the campaign across Europe. They have the perfect combination of fanatical fans and mainstream followers to promote our brand to."

-ENDS-

For further information or to request an interview with a Hannspree representative, please contact: Kerri Chard The PR Room Tel: 0845 094 2902 kerri.chard@theprroom.co.uk

About Hannspree

Hannspree is a global Consumer Electronics manufacturer specialising in Audio Visual technology and extraordinary 3D design that celebrates individuality. World renowned for its cutting-edge boutique products which have a strikingly unique identity and capture the imagination, Hannspree is leading a design-centric revolution that establishes an entirely new class of customised consumer electronics products.

Established in June 2003 and headquartered in Taipei, Taiwan, Hannspree is a leading, worldwide manufacturer of display solutions, spanning Australia, China, Europe, Hong Kong, Japan, New Zealand, Taiwan and the US. The central manufacturing facilities are located in Taiwan and in China. European Headquater is in Venlo Netherlands and marketing organization is based in Germany. Hannspree also operates from a number of European subsidiaries including UK, Poland, Denmark, France Germany, Italy and Spain.

Hannspree customers can enjoy convenient access to the Hannspree novelty product series' via a new E-store. www.eu-shop.hannspree.com, Hannspree's online consumer electronics boutique, will host novelty products such as the Animal range of digital photo frames, the HANNspree ranges of sports inspired TVs and more, allowing customers to browse in one place and buy direct.

Hannspree opened its first European flagship store in 2010. The store is located in Westfield London, London's best connected shopping destination in the UK and Europe's largest urban mall. Customers can see the unique and stylish showcase of the effectively visual Hannspree product portfolio as well as buy in store.