Press Release
HANNspree celebrates its stylish roots with London Fashion Week and Mercedes-Benz Fashion Week Berlin
Hemel Hempstead, 30th June 2010
HANNspree today announces its new partnerships with London Fashion Week and Mercedez-Benz Fashion Week Berlin as the official Audio Video sponsor of the 2010 events. HANNspree is a global consumer electronics manufacturer specialising in Audio Visual technology and extraordinary 3D design that celebrates individuality.
World renowned for its cutting-edge boutique products which have a strikingly unique identity and capture the imagination, HANNspree is leading a design-centric revolution that establishes an entirely new class of customised consumer electronics products. The sponsorships will be a new direction for HANNspree, which is better known in the sporting world, where they are official sponsors of the World Superbike Championship and the NBA European Tour in line with its determination to celebrate performance and team work.
"Style and fashion takes us back to our roots", says Lukas Chong, MD HANNspree Europe. "As a new company we aimed to be a breath of fresh air for the fashion conscious who are tired of a mass producing grey box world! Now, seven years on, we continue to produce products with unique designs that allow our customers to choose which best reflects their own individuality, interests and passions, whilst boasting state-of-the-art technology. We very much feel that the fashion community is a fantastic association for our brand and are excited about the new relationships we are bonding."
HANNspree and Mercedez-Benz Fashion Week Berlin (July 7th-10th, 2010):
www.mercedes-benzfashionweekberlin.com Mercedes-Benz Fashion Week Berlin is the halo event around which many fashion activities and trade fairs take place in the dynamic German capital. Tradeshows like Premium or Bread &Butter continue to grow and bring thousands of industry professionals to the city. More designers than ever before will present their collections for Spring/Summer 2011 during Mercedes-Benz Fashion Week Berlin and with the high number of catwalk shows and tradeshows this July, Berlin has a great opportunity to establish itself as one of the major fashion capitals.
HANNspree is providing a relaxed, comfortable haven for Mercedez-Benz Fashion Week Berlin visitors in its sponsor lounge at the entrance to the catwalk area. Visitors can access the runway shows next to the HANNspree sponsor lounge and are invited to rest or use HANNspree's facilities to surf the internet. Its new range of HANNSbook notebooks will be provided for visitors to use at their leisure. Product will also be showcased in the press center, where journalists are welcome to connect their laptops up to one of the many HANNSG monitors from the new HL Series. HANNspree's presence will be very apparent around the show. A number of its large screen TVs will be used to display images of the show along with a show schedule for visitors.
HANNspree and London Fashion Week (September 17th-21st, 2010):
London Fashion Week, organised by the British Fashion Council (BFC) and, is the most creative and innovative event on the global fashion calendar. London Fashion Week directly supports designer businesses enabling them to develop and grow in London through promoting established and emerging design talent to a global audience. Last season, LFW launched its pioneering Digital Schedule, increasing LFW's reach to audiences worldwide by bringing together live streamed fashion shows and a selection of digitally presented fashion films created by both emerging and established British designers.
HANNspree will play a major role at the event as the official Audio Video sponsor. Further details will be announced at a later date.
HANNspree is pleased to have the opportunity to support Mercedes-Benz Fashion Week Berlin and London Fashion Week, and recognise the synergy between the world of high fashion and technology. The events allow HANNspree to whole heartedly realise its company philosophy.
-ENDS-
Additional Information
For further information or to request an interview with a HANNspree representative, please contact: Kerri Chard The PR Room Tel: 0845 094 2902 kerri.chard@theprroom.co.uk
About HANNspree
HANNspree is a leading brand of consumer electronics in the European market, including world famous designer TVs. Established in June 2003 and headquartered in Taipei, Taiwan, HANNspree is a leading, worldwide manufacturer of LCD solutions, spanning Australia, China, Europe, Hong Kong, Japan, New Zealand, Taiwan and the US. The central manufacturing facilities are located in Taiwan and in China.
European headquarters are based in Germany and the central office sales and marketing organisation from Fremont California. HANNspree also operates from a number of European subsidiaries including UK, Poland, Denmark, France, Germany, Italy, and Spain.
HANNspree is committed giving its customers a brand and product range which will set themselves apart from the next person. The product range has been designed so that each and every consumer can create an environment that they can identify with - celebrating their personal style and creativity.
HANNspree customers can enjoy convenient access to the HANNspree novelty product series' via a new E-store. www.eu-shop.hannspree.com, HANNspree's online consumer electronics boutique, will host novelty products such as the Animal range of digital photo frames, the HANNspree ranges of sports inspired TVs and more, allowing customers to browse in one place and buy direct.

