Press Release
Hannspree plants its design roots at Mercedes-Benz Fashion Week Berlin.
Hannspree: A unique personality, inspired by fashion
Hemel Hempstead, 5th July 2011
Hannspree, designer consumer electronics manufacturer specializing in AV technology, will again be presenting its latest technology products at the 2011 Mercedes-Benz Fashion Week Berlin. An official sponsor 3 times running, Hannspree shows it is committed to making its mark in the fashion world as a representation of its passion for creating stunning designs inspired by the latest fashion trends.
"Style and design has always been a major inspiration to us. We aim to provide fashion conscious technology users with a selection of unique and stunning products that have the wow factor," says Lukas Chong, MD Hannspree Europe. "Our collection of consumer electronics allows our customers to choose designs that best reflect their own individuality and tastes whilst enjoying up-to-the-minute technology. We are advocates of the synergy between the world of high fashion and technology, thus making Mercedez-Benz Fashion Week Berlin the perfect platform from which to promote and express our brand."
In addition to its ongoing relationship with Fashion events, Hannspree also demonstrated its strong bond with the fashion world when it provided the winner of Germany's modeling TV show, 'Model in 1 day', with the opportunity to become the face of the brand. Hannspree was pleased to be able to introduce the winner 'Cosima' into the world of high fashion whilst highlighting the fashion roots of the company's personality. A recent photo shoot saw Cosima presenting the HANNSpad Tablet PC, her "mobile companion in a world of breathe taking glamour", in a series of high fashion poses. The shoot also featured stunning outfit creation by Berlin based fashion designer Dawid Tomaszewski. The results of the shoot will be rolled out across Hannspree's visual marketing presence shortly and will be on display at Mercedez-Benz Fashion Week Berlin.
Mercedez-Benz Fashion Week Berlin will be utilized to showcase the new Hannspree HANNSpad Tablet PC, the perfect solution for a busy mobile lifestyle. A stylish celebration of convenient entertainment and computing on the move, the HANNSpad is extremely portable and has a super slim form and elegant, simple design to make it extremely attractive on the eye. The HANNSpad is loaded with a plethora of useful programmes and provides blazing fast web browsing which are accessed via its multi-touch, 10.1" LED LCD screen. WiFi and Bluetooth provide connectivity to keep in touch with friends, family and colleagues, whilst on-board storage and multiple inputs allow storage and transfer of files and programmes.
Hannspree's stylish HANNSpad Tablet PC will take centre stage in the lobby to allow visitors to surf the internet in a relaxed yet foremost environment. Visitors to the event will also have the opportunity to see a number of Hannspree product collections which clearly demonstrate the brand's enthusiasm for technology at the heart of design. An eye-catching exhibit of unique technology products, from fun, original TVs to stylish and modern computing solution will be on display at the official Hannspree booth in the main event lobby whilst the event will be visually brought to life by Hannspree's state-of-the-art big screen TVs which will adorn a number of areas of the venue.
Mercedes-Benz Fashion Week Berlin takes place between 6th and 9th July 2011. Event details can be found at: www.mercedes-benzfashionweekberlin.com
-ENDS-
For further information or to request an interview with a Hannspree representative, please contact: Kerri Chard The PR Room Tel: 0845 094 2902 kerri.chard@theprroom.co.uk
About Hannspree
HANNspree is a global Consumer Electronics manufacturer specialising in Audio Visual technology and extraordinary 3D design that celebrates individuality. World renowned for its cutting-edge boutique products which have a strikingly unique identity and capture the imagination, HANNspree is leading a design-centric revolution that establishes an entirely new class of customised consumer electronics products.
Established in June 2003 and headquartered in Taipei, Taiwan, Hannspree is a leading, worldwide manufacturer of LCD solutions, spanning Australia, China, Europe, Hong Kong, Japan, New Zealand, Taiwan and the US. The central manufacturing facilities are located in Taiwan and in China. European Headquater is in Venlo Netherlands and marketing organization is based in Germany. HANNspree also operates from a number of European subsidiaries including UK, Poland, Denmark, France Germany, Italy, Spain and Portugal.
Hannspree customers can enjoy convenient access to the HANNspree novelty product series' via a new E-store. www.eu-shop.hannspree.com, HANNspree's online consumer electronics boutique, will host novelty products such as the Animal range of digital photo frames, the HANNspree ranges of sports inspired TVs and more, allowing customers to browse in one place and buy direct.

