Press Release
Destinator steps up drive into Asia Pacific navigation software market
First to develop new TMC (traffic message channel) solution
New Linux development meets region's open source demand
Munich, Germany, 30th May
Destinator Technologies today announces plans to strengthen its presence in the Asia Pacific region to meet growing demand for its satellite navigation software.
With analysts predicting high growth in take-up of satellite navigation in China - via personal navigation devices and smartphones - the company wants to capitalise on its' already premium position in the market, having first established a presence in 2005.
Currently, Destinator employs over 50 people in Beijing and Taipei - with one of the largest dedicated navigation software research and development teams in the region. The company says that it will increase the number of staff in the region by the end of 2007.
Destinator already has a string of contracts with regional personal navigation device manufacturers, including Shinco, Motorola and Sony Ericsson China. Strong relation-ships with local digital mapping suppliers have also been created to provide in-depth coverage of all the major regions in the country.
Recently, the company has developed a new Linux version of its popular Destinator 6 software to meet growing demand for open source solutions in the region - alongside its Windows and Symbian versions.
The company has also become the first navigation software developer to develop a TMC (traffic message channel) service for the Chinese market, offering drivers infor-mation on how to avoid traffic congestion. Destinator will be working with its partners to offer the service to visitors attending next year's Olympic games in Beijing.
China has overtaken Japan as the world's second largest car market with sales surg-ing 25 per cent in 2006 to 7.2 million vehicles according to the National Bureau, with local manufacturers already saying that "traffic messaging" will be the "must have" satellite navigation feature going forward.
Destinator Technologies CEO Brian Barry said: "China represents one of the big opportunities for Destinator and we're very excited about the progress we have made since entering the market two short years ago.
"We've already taken market-leading positions in the provision of traffic information and the development of a Linux solution. We are also the first company to provide applications across all major OS - Windows, Linux and Symbian UIQ3.0 and cutting-edge SMS/MMS interactive navigation technologies. Other innovative plans are in the pipeline to really take our presence in the market to the next level."
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About Destinator Technologies
Destinator Technologies makes navigation easier for mobile people. The company develops navigation solutions for use on mobile devices such as dedicated navigation devices, mobile phones and PDA's. Important information in terms of location and destination is now available anytime, anywhere to suit the individual requirements of any user. Destinator Technologies cooperates with leading OEMs, hardware manufacturers and wireless vendors. Its highly customizable software makes it the partner of choice of many leading brands in the navigation market. Initially founded in 2003, Destinator Technologies is among the top software vendors on the global navigation market. The company has offices in USA, Canada, Germany, Israel, Taiwan and China. For further information, please visit www.destinatortechnologies.com
Press Contact Destinator: Destinator Technologies GmbH The PR Room Ltd Sarah Chard Tel.: 0845 094 2902 Email: sarah.chard@theprroom.co.uk
