Press Release

BullGuard announce partnership with Gem

Copenhagen, 29th April 2008

BullGuard, specialists in user-friendly PC & Mobile security solutions, is pleased to announce a partnership with Gem, a leading UK distributor of software and hardware.

Gem supply product to retailers and etailers across the UK and will distribute the BullGuard retail boxed range into the channel. BullGuard is already a significant name within the IT sector and this partnership will help secure new business into key UK retailers, maximising breadth opportunities for the retail boxed range and amplifying the BullGuard brand.

BullGuard are introducing 2 new products to the market which are a perfect fit for Gem's customers; BullGuard Gamer's Edition is the world's only product developed specifically for the gaming market, aimed at improving the online gaming experience. The forthcoming Mobile Antivirus is a welcome addition to the range and will counter ever increasing security threats to mobile phones. BullGuard also offers a unique revenue share program which rewards registered retailers with a share of online subscription renewals.

"Gem has a strong relationship with its customers and an excellent reputation for its service levels. Gem can offer a comprehensive range of logistical and creative added value services to the channel and we are delighted to be working with them to expand our business in the UK" says George Tennet, CEO, BullGuard

"BullGuard is an ideal partner for Gem, offering an established and easy to use range of security software to the market," added Chris Peacock, Managing Director, Gem. "BullGuard also offers an excellent revenue share programme that is intuitive as well as generous. Gem's customers will benefit from a scheme that rewards loyalty and hard work, but also a scheme that feeds back customer's renewal habits, helping to monitor product success".

Gem will distribute BullGuard's flagship Internet security suite, BullGuard Internet Security 8.0, along with new to market, specialist security solutions; BullGuard Mobile AntiVirus and BullGuard Gamer's Edition.

-ENDS-

Additional Information:

For further information, please contact: The PR Room Ltd Sarah Chard Tel.: 0845 0942902 Email: sarah.chard@theprroom.co.uk

About BullGuard

BullGuard specialises in PC & mobile security solutions for home-users and small-businesses, emphasising technical excellence, ease-of-use and customer-care. BullGuard is committed to providing simple, cost-effective, integrated security solutions that provide users with first-class protection from computer viruses and intruders.

BullGuard is headquartered in Copenhagen, Denmark and has offices in Australia, Romania and the United Kingdom.

About Gem

Gem provide our partners with end to end integrated supply chain solutions and added value distribution to the retail channel for software, peripheral and connected home technologies. In our third decade, Gem's history of success includes exclusive UK distribution of Xbox, Xbox 360, Take Two, NCsoft games, as well as being a leading UK distributor for vendors such as Logitech and Microsoft, producing an annual turnover in excess of £200 million. Gem supply to an extensive customer base including well-known high street and Internet retailers, corporate resellers, mail order companies and independent retailers. We have also recently extended our category reach into the Audio Visual, Book and Toy markets.