Press Release
Alaska rolls out the new Advanced Wheel Brush
Unique multiple cleaning surfaces, ergonomic design and more - all for only £9.99
Stansted, England, 29th January 2009
Scandinavia's leading car care product specialist, Alaska, has today announced the launch of the new Advanced Wheel Brush. Following the successful launch of the Activebrush® range, Alaska has reinvented the wheel brush. Featuring multiple cleaning surfaces, an ergonomic design and high build quality, the new advanced Wheel Brush is an efficient, surface friendly and long lasting solution for tackling the challenging task of alloy* wheel cleaning.
Alaska has designed the new Advanced Wheel Brush to offer consumers a cost effective, top of the range alternative to current wheel cleaning solutions many of which Alaska believe incorporate sub-standard and ill conceived designs. Not only is the Wheel Brush ideal for enthusiasts, as more and more cars are now being supplied as standard with alloys, consequently more consumers are taking the time to clean their wheels to avoid unsightly pitting caused by brake dust etc. As such, wheel brushes are an essential car cleaning accessory and provide a good investment when compared to the cost of re-finishing or replacing damaged alloys.
Advanced Wheel Brush Benefits:
Optimum cleaning No scratching Tackles hard to reach places Long lasting, comfortable design
Alaska's new Advanced Wheel Brush features a unique dual cleaning surface design for optimum cleaning. A polyester bristled brush takes care of everyday, general cleaning, whilst a scrub nylon pad surface tackles ground-in brake dust and dirt which can cause pitting. Both reduce the need for harsh chemicals**.
To avoid scratching, often a problem with alternative wheel cleaning brushes, the new wheel brush from Alaska has been designed to be safe to use on delicate surfaces. The Advanced Wheel Brush's cleaning surfaces are gentle and boast a generous density which ensures the metal head does not contact the wheel surface, even with vigorous cleaning.
Because the wheel offers a challenging cleaning surface, the new Advanced Wheel Brush features an ergonomic design. With an angled head, the Advanced Wheel Brush makes it easy to tackle hard to reach places for a truly thorough clean, and a strong and ergonomic handle ensures comfortable use. The Advanced Wheel Brush offers a long lasting solution to wheel cleaning with a high quality construction and design.
Availability
The Advanced Wheel Brush is available to buy now from the UK's best known car care retail store, Halfords and www.halfords.com. For details of your nearest store telephone 08457 626625.
Advanced Wheel Brush - £9.99
-ENDS-
* The Advanced Wheel Brush, although primarily designed for alloy wheels, can of course be used to clean other wheel surfaces. ** In Denmark, Alaska's Wheel Cleaning spray is the market leader due to it's environmentally friendly formulation which does not use harsh acids, solvents or phosphates.
Additional Information
For further information, review samples or images, please contact: Graham Dowall The PR Room Tel: 0845 094 2902 graham.dowall@theprroom.co.uk
About Alaska
With over 40 years of experience, Alaska A/S's origin can be traced back to the start of the 1970s when the company first produced and marketed car windscreen washer additive, which was an innovative product at the time. From this initial offering, the company expanded into radiator and carburettor additives, which in the 1980s and 1990s extended to a full range of car care products. Today, Alaska is the number one brand for car care products and accessory products in Scandinavia.
Alaska is a Danish group with administration and sales offices in Holbæk and Støvring (Denmark) and Stansted (United Kingdom) plus its own production facilities in Denmark and the Far East. The factories consist of seven modern filling lines necessary to produce the many specialist car care products, together with high volume products such as screen wash, shampoo, wax/polish, specialist cleaning items and anti-freeze.
