Press Release

Scandinavia's leading car care products manufacturer, Alaska, enters the UK market

A wealth of knowledge, proven track record and excellent reseller benefits make Alaska an attractive partner

Stansted, England, 4th February 2009

Scandinavia's leading car care product specialist, Alaska, is recruiting UK trade partners via it's newly established wholly owned subsidiary, based in Essex. Alaska offers distributors and retailers a wealth of product choice including; car cleaning products, car and wheel brushes, a specialist winter portfolio and a range of car accessories.

Ideal solutions for supermarkets, garage forecourts etc. as well as specialist car care dealers, Alaska's product ranges boast well researched, market leading features and ergonomic designs that are highly competitively priced in the market. Supported by generous margins, point of sale material and full marketing/PR support, Alaska makes it as simple and cost effective as possible to introduce its product ranges into an already established portfolio. Reliability is also high up on Alaska's agenda. The product ranges promise customer satisfaction, boasting high quality construction which has proven to stand the test of time in the harsh conditions of Scandinavia where the company was born and has established itself as a household name.

Alaska commenced trading in 1969 and has since become Scandinavia's leading car care products manufacturer. With 40 years experience and unrivalled expertise, Alaska has built up an enviable reputation, which has seen them become both a brand of choice and retailer's own label OEM supplier.

Commenting on Alaska's entrance into the UK market, Robert Slade, Managing Director of Alaska (UK) Ltd said, "This is a very exciting time for Alaska as we prepare to make all of our product lines available to the UK channel. The Alaska car care range assists retailers to differentiate themselves and we have a PR and Marketing campaign underway in order to educate consumers of the benefits of the products, to help drive sales through our partners. Following a highly successful launch of our innovative Activebrush® range of car cleaning brushes which offer unrivalled, eco friendly, car cleaning performance, we are extremely confident about entering the UK market."

-ENDS-

Alaska trade sales enquiries

Robert Slade Managing Director - Alaska (UK) Ltd Tel: +44 (0)1279 874244 robertslade@alaskauk.com www.alaskauk.com

Additional Information

For further information, review samples or images, please contact: Graham Dowall The PR Room Tel: 0845 094 2902 graham.dowall@theprroom.co.uk

About Alaska

With over 40 years of experience, Alaska A/S's origin can be traced back to the start of the 1970s when the company first produced and marketed car windscreen washer additive, which was an innovative product at the time. From this initial offering, the company expanded into radiator and carburettor additives, which in the 1980s and 1990s extended to a full range of car care products. Today, Alaska is the number one brand for car care products and accessory products in Scandinavia.

Alaska is a Danish group with administration and sales offices in Holbæk and Støvring (Denmark) and Stansted (United Kingdom) plus its own production facilities in Denmark and the Far East. The factories consist of seven modern filling lines necessary to produce the many specialist car care products, together with high volume products such as screen wash, shampoo, wax/polish, specialist cleaning items and anti-freeze.